OPAL HAS CHILDREN’S FAVOURITE BRANDS!
The Kids License Monitor for the 4th quarter of 2016 has confirmed the quality of the licences in Opal’s portfolio. This study, conducted every 3 months by Kazachok, Licensing Press and Total Licensing, with a panel of 400 children aged from 4 to 12 years, aims to measure the potential of children’s licences.
The top 3 were all Opal licences!
TO THE QUESTION:
“Of which characters, stars or teams would you like to have things like clothes, accessories, etc.?” »
Potentiel des licences enfants en %
- FROZEN 22,3%
- STAR WARS 16,9%
- SPIDER-MAN 16,6%
- POKEMON 13,1%
- PAW PATROL 12,4%
- BARBIE 11,2%
- CARS 10,5%
- MICKEY MOUSE 9,7%
- CHICA VAMPIRO 8,3%
- LEGO 8,1%
