Frozen has been THE phenomenon since its cinema release. Anna and Elsa have struck a chord with a whole generation of little girls! The most successful animated film of all time with over 88 million cinema tickets sold worldwide and over 5 million in France for the French version, La Reine des Neiges.
Frozen characters are the favourites cited unprompted by girls under 5 years of age. The Frozen phenomenon just keeps on growing, driven by sales of numerous licensed products (Second-favourite licence in the toy market after Star WarsTM for the first quarter of 2016) and an enduring hit song “Let It Go”. This has been viewed over 700 million times on YouTube. The French version “Libérée, délivrée” has been viewed 85 million times.
FROZEN TAKES US INTO A FAIRYTALE WORLD WHERE STYLISED SNOWFLAKES SWIRL AMID ARABESQUES IN ICE-COOL COLOURS…