COLLECTION
Like the ready-to-wear collection, boldness, energy, and comfort are the key words of the optical collection. Firmly fashion-forward, it is constantly renewed to follow trends and appeal to eyewear wearers looking for a unique yet accessible style. Elevenparis frames are charismatic—both sleek and offbeat—playing with a mix of genres and revealing a playful spirit, sometimes slightly retro, which defines the brand’s distinctive identity.
UNIVERSE
Elevenparis is a young French brand founded in 2003 by 2 friends with a vision. They found fame with their line of graphic “Life is a Joke” T-shirts. Over recent years the brand has developed full Women, Men and Kids ranges. The Elevenparis collections are created by six designers passionate about indie music, the web, art and travel.
They scour the world (and tumblr, etc.) insatiably in search of artistic currents that are still underground, emerging or frankly kitsch. Elevenparis combines sharp styling and minimalist lines with the zest of sport. “It’s about feeling good in the city and in what you’re wearing.” explains one of the Paris studio’s design team. Mixing humour, music culture and contemporary cool, the “Life is a Joke” line of T-shirts, vests and hoodies are what the Elevenparis look is all about. The label works with young artists as well as big international brands (Universal Music, Warner, Nickelodeon, Disney…).
JUST LIKE THE READY-TO-WEAR COLLECTION, BOLD DESIGN, ENERGY AND COMFORT ARE
THE CORE CONCEPTS OF THE GLASSES COLLECTION.